Cappiello, Leonetto
LEONETTO CAPPIELLO Contratto, 1997
$250.00
Sku: YY3566
Artist: Leonetto Cappiello
Title: Contratto
Year: 1997
Signed: No
Medium: Lithograph
Paper Size: 34 x 24 inches ( 86.36 x 60.96 cm )
Image Size: 32.5 x 22.75 inches ( 82.55 x 57.785 cm )
Edition Size: Unknown
Framed: No
Condition: A: Mint
Additional Details: This reproduction of the iconic vintage Italian champagne advertisement "Contratto" was originally designed by the legendary poster artist Leonetto Cappiello. Published by Bruce Teleky Inc., it revives one of the most recognizable images in vintage advertising. Cappiello, often referred to as the "father of modern advertising," revolutionized poster design with his bold use of bright, contrasting colors and striking, playful imagery. The "Contratto" poster exemplifies his approach, featuring a dynamic figure exuberantly holding up a bottle of champagne—a visual metaphor for celebration, luxury, and Italian refinement. The reproduction maintains the vivid color palette and sharp detailing of the original, offering a chance to own a timeless piece of advertising history. This poster reflects the elegance and style of early 20th-century Italian marketing, where brands like Contratto aimed to capture the joy and sophistication associated with fine champagne. Ideal for collectors of vintage poster art, Italian advertising memorabilia, and fans of Leonetto Cappiello, this reproduction embodies the essence of a bygone era, preserving the charm and cultural significance of classic European advertising design.
Artist: Leonetto Cappiello
Title: Contratto
Year: 1997
Signed: No
Medium: Lithograph
Paper Size: 34 x 24 inches ( 86.36 x 60.96 cm )
Image Size: 32.5 x 22.75 inches ( 82.55 x 57.785 cm )
Edition Size: Unknown
Framed: No
Condition: A: Mint
Additional Details: This reproduction of the iconic vintage Italian champagne advertisement "Contratto" was originally designed by the legendary poster artist Leonetto Cappiello. Published by Bruce Teleky Inc., it revives one of the most recognizable images in vintage advertising. Cappiello, often referred to as the "father of modern advertising," revolutionized poster design with his bold use of bright, contrasting colors and striking, playful imagery. The "Contratto" poster exemplifies his approach, featuring a dynamic figure exuberantly holding up a bottle of champagne—a visual metaphor for celebration, luxury, and Italian refinement. The reproduction maintains the vivid color palette and sharp detailing of the original, offering a chance to own a timeless piece of advertising history. This poster reflects the elegance and style of early 20th-century Italian marketing, where brands like Contratto aimed to capture the joy and sophistication associated with fine champagne. Ideal for collectors of vintage poster art, Italian advertising memorabilia, and fans of Leonetto Cappiello, this reproduction embodies the essence of a bygone era, preserving the charm and cultural significance of classic European advertising design.
