Even though it may appear frivolous on first impressions, there is a real reason why people are drawn to the things of the 1980s — the seemingly surface-deep glimmer or two-dimensional aesthetics are in fact a bold outcry away from the weight of the necessity of deep meaning in art. In the midst of a hotbed, rapidly evolving political, consumerist and social worldwide environment, the most active artists of the 1980s were delivering a movement in line with what artists do best— rebellious backlash against the forces serving to contain them. With the new availability of the personal computer in the 70s, the speed of communication and social exchange was increasing dramatically, and the societal expectations fostered a demand on artists leading perhaps to the proliferation of a distinctly light-hearted tone.
It further served to accelerate the interest in light artwork that the general public responded well to images for the sake of beauty, fashion, humor or pleasure, perhaps seen as a welcome respite from the heaviness of turbulent times wrought with friction and complicated emotions — what better an oasis than an art world bursting with defiant, upbeat imagery.
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